Impactful communication plans always start with the right questions. Prioritize planning ahead in another unscripted year.

Stakeholder fluency is the enterprise capability to understand and engage an organization’s relevant stakeholders and to use stakeholder insights systematically in decisions that grow and protect brand performance and reputation.

Strategic communication is like the body’s immune system – critical for health, sometimes invisible, but always with a tangible, enduring impact. Without an immune system that has both proactive and reactive functions, your brands and performance are at risk, now or eventually.

Leadership is defined by uncertainty. Though you can’t predict outcomes, you can choose your leadership mindset and let it inform your next best step.

Strategic communication is more than messaging, media hits, or managing crises. Rather, it is how your organization engages intentionally and transparently across all stakeholders to drive performance.

Crisis has many faces – an activist investor, a lawsuit, an employee protest, elevated climate targets, politicized scrutiny, a public misstep – but the management steps are the same.

Integrative leaders combine a multidimensional perspective with a gift for synthesizing corporate data, emotional intuition, and cultural intelligence. These leaders deliver tough or complex messages to the organization with head and heart.

Organizations stand at a crossroads, defined by their capacity to anticipate, innovate, and adjust to major shifts in the internal or external landscape. Inflection point leaders who can forecast, adapt, and drive progress forward are invaluable.

What mindsets are currently dominating your organization’s internal conversations about sustainability, and how can you change them?

This practical framework can help you start a discussion with your leadership team on how to tailor your private or public response to social, environmental, or political issues in line with what is best for your business.

Companies are facing a range of issues affecting people, planet and economics – from environmental sustainability to diversity to the implications and ethics of generative AI. Leading with a stakeholder value mindset means setting the pace for changing internal and external expectations.